Google Analytics 4 Migration Specialists

Why is Google Analytics Universal going away?

On July 1, 2023, Google Analytics Universal properties will stop processing data. Google has replaced Google Analytics Universal with Google Analytics 4 (GA4). Unlike previous Google Analytics updates this is a complete overhaul and as such a new installation needs to be created to continue tracking website traffic, events and conversions.

What is GA4?

GA4 is the new version of Google Analytics. At its cores, its a shift from page view focused analytics and the old version of the internet to event-based tracking. Where you might have gone to different pages before nowadays many things happen within a single page, specially when you take into account mobile web applications.

Event-based tracking allows for everything you need to be defined as an event, including page view, and with each event have a series to parameters values to go alongn, so every action a use takes can store even more data.

Additionally, with GA4 you’ll have access to cutting-edge features like machine learning-powered insights, cross-device tracking, and enhanced data privacy controls. 

Who are we?

We are Google Analytics experts with over 10 years experience setting up and configuring Google Analytics for our clients. For over a year, we have been helping clients migrate to GA4 to smooth over the transition. 

What needs to be done?

We will build your Google Analytics 4 account, setup your dashboard and migrate your goals, events and ecommerce tracking. 

Our team of experienced analysts and developers will seamlessly transition your existing analytics setup to GA4, ensuring that you don’t miss a beat in tracking and optimizing your website’s performance. 

We’ll provide tailored training and support to ensure that your team is fully equipped to make the most of GA4’s powerful capabilities. Our scope of work includes auditing your existing Google Tag Manager (GTM) and UA properties to determine what data will be essential to continue tracking in GA4 and which tags, triggers, and variables in GTM will be necessary, and auditing these after the migration to ensure accuracy. 

Finally setting up a reporting dashboard for easy to share executive level reports and detailed breakdowns and ensure to configure any third party integrations.

Looking to get started?

Looking to get started with you Google Analytics 4 migration process? Get in touch with us and we’ll start a conversation to move your company from Google Analytics Universal to Google Analytics 4 before the clock runs out.