Don’t Get Left Behind: How to Migrate from Google Analytics to Google Analytics 4

Migrating from Google Analytics (GA) to Google Analytics 4 (GA4) involves several steps. Here’s a general outline of the process:

1. Set up a GA4 property in your Google Analytics account.
2. Implement the GA4 tracking code on your website.
3. Set up events and parameters in GA4 to track the same actions and data that you currently track in GA.
4. Use the data import feature in GA4 to transfer your historical data from GA to GA4.
5. Set up conversion tracking in GA4 to track key actions that indicate success on your website.
6. Test the implementation to ensure that data is being collected and reported correctly in GA4.

Here are some more detailed steps to help you migrate:

1. Set up a GA4 property in your Google Analytics account:

• Sign in to your Google Analytics account and navigate to the Admin page.
• In the Property column, click “Create Property”.
• Select “Web” as the platform and “Google Analytics 4” as the product.
• Follow the prompts to set up your GA4 property.

2. Implement the GA4 tracking code on your website:

• In the GA4 property, click “Tracking Info” in the Property column and then click “Tracking Code”.
• Follow the instructions to add the GA4 tracking code to your website.
• Make sure to replace the existing GA tracking code with the GA4 tracking code on your website.

3. Set up events and parameters in GA4 to track the same actions and data that you currently track in GA:

• In the GA4 property, click “Events” in the Property column.
• Click “Add Event” and follow the prompts to set up events to track user actions on your website.
• You can also set up custom parameters to track additional data about the events.

4. Use the data import feature in GA4 to transfer your historical data from GA to GA4:

• In the GA4 property, click “Data Import” in the Property column.
• Click “Create Import” and follow the prompts to set up the data import.
• You can import data from a variety of sources, including GA.

5. Set up conversion tracking in GA4 to track key actions that indicate success on your website:

• In the GA4 property, click “Conversions” in the Property column.
• Click “Add Conversion” and follow the prompts to set up conversion tracking.
• You can set up conversions to track actions such as form submissions, purchases, and phone calls.

6. Test the implementation to ensure that data is being collected and reported correctly in GA4:

• Use the preview mode in GA4 to test the tracking code and verify that events and parameters are being collected correctly.
• Check the reports in GA4 to ensure that the data is being collected and reported as expected.

It’s a good idea to test the implementation thoroughly before fully transitioning to GA4, to ensure that all the necessary data is being collected and reported accurately.