Migrating from Google Analytics (GA) to Google Analytics 4 (GA4) involves several steps. Here’s a general outline of the process:
- Set up a GA4 property in your Google Analytics account.
- Implement the GA4 tracking code on your website.
- Set up events and parameters in GA4 to track the same actions and data that you currently track in GA.
- Use the data import feature in GA4 to transfer your historical data from GA to GA4.
- Set up conversion tracking in GA4 to track key actions that indicate success on your website.
- Test the implementation to ensure that data is being collected and reported correctly in GA4.
Here are some more detailed steps to help you migrate:
- Set up a GA4 property in your Google Analytics account:
- Sign in to your Google Analytics account and navigate to the Admin page.
- In the Property column, click “Create Property”.
- Select “Web” as the platform and “Google Analytics 4” as the product.
- Follow the prompts to set up your GA4 property.
- Implement the GA4 tracking code on your website:
- In the GA4 property, click “Tracking Info” in the Property column and then click “Tracking Code”.
- Follow the instructions to add the GA4 tracking code to your website.
- Make sure to replace the existing GA tracking code with the GA4 tracking code on your website.
- Set up events and parameters in GA4 to track the same actions and data that you currently track in GA:
- In the GA4 property, click “Events” in the Property column.
- Click “Add Event” and follow the prompts to set up events to track user actions on your website.
- You can also set up custom parameters to track additional data about the events.
- Use the data import feature in GA4 to transfer your historical data from GA to GA4:
- In the GA4 property, click “Data Import” in the Property column.
- Click “Create Import” and follow the prompts to set up the data import.
- You can import data from a variety of sources, including GA.
- Set up conversion tracking in GA4 to track key actions that indicate success on your website:
- In the GA4 property, click “Conversions” in the Property column.
- Click “Add Conversion” and follow the prompts to set up conversion tracking.
- You can set up conversions to track actions such as form submissions, purchases, and phone calls.
- Test the implementation to ensure that data is being collected and reported correctly in GA4:
- Use the preview mode in GA4 to test the tracking code and verify that events and parameters are being collected correctly.
- Check the reports in GA4 to ensure that the data is being collected and reported as expected.
It’s a good idea to test the implementation thoroughly before fully transitioning to GA4, to ensure that all the necessary data is being collected and reported accurately.